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Attraction & transformation…
Why Moth?…Moths are an essential part of our natural world, contributing to our ecosystem and the vitality of the planet. Spiritually they are a powerful symbol of change and transformation and are commonly associated with an attraction to light.
Moth Theory explores what naturally attracts people in order to define how brands and organisations become more engaging and sustainable.
And it was my father's nickname for me - Timothy. Alec Greenhalgh was an award winning journalist and broadcaster with the Guardian and the BBC. His passion for storytelling and understanding how people think and behave clearly flew my way.
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